‘Inspiration’ Category

Streetcombing in Leuven

Streetcombing in Leuven

Where do you find your inspiration? On the internet, in magazines and newspapers, during events,…? We all need ideas sometimes. Somethimes this leeds to stress. But there are several alternatives to get inspiration. However most of those techniques are for ‘inside’ use. But, the best ideas are out there! That’s at least what streetcombing is […]

Continue Reading —›
Help! I need a good business name

Help! I need a good business name

Ok I made the decision to go into business myself. And here’s already the first obstacle: choosing a good business name!

Continue Reading —›
Past, present and future

Past, present and future

As some of you might know Monday was my last day at Flanders DC. Tuesday was my first day on maternity leave. And tomorrow will be… a challenge, a new chapter, a new start….

Continue Reading —›
The 6 design principles for meaningful experience

The 6 design principles for meaningful experience

As you could read in one of my first posts “Experience Economy 2.0 is more than just adding an experience to your product or service. It’s about looking at the world from a different perspective, searching for co-creation possibilities and staging meaningful experiences.” This was the starting point to put a light on THE six […]

Continue Reading —›
Design principle five

Design principle five

Engage all senses The sensory stimulants that accompany an experience should support and enhance its theme. The more senses an experience engages with, the more effective and memorable it can be. Many experience settings are based on visual impressions. The rest of the senses often remain unengaged.

Continue Reading —›
Design principle four

Design principle four

Include memorabilia A fourth design principle, when designing meaningful experiences, is including memorabilia. Are there things that you would like to take home with you to remind you of your visit and remember the experience? We all know the little souvenir shops in tourist destinations, but also the museum shops where you can buy reproductions, […]

Continue Reading —›
Design principles number one

Design principles number one

Use a theme The last two year I have been working on the ExBased (Experience Based Business Development – www.exbased.eu ) project of which Flanders DC (www.flandersdc.be) is partner. In this project we have been looking at how companies can work strategically with experiences for their company development.

Continue Reading —›
The Power of Co-Creation

The Power of Co-Creation

The Power of Co-Creation The bank crisis has shown us that banks our not transparent at all. Or do you know how much money your bank makes from your saving on a yearly basis? And, what do they do with it? Moreover the financial sector hasn’t learned about past experiences and most banks haven’t been […]

Continue Reading —›
The information abundancy area

The information abundancy area

Becoming an active contributor to the information abundancy area We all know friends, family or colleagues that have their own blog. Until recently you could account me in the department of the passive bloggers. No way that I would ever consider myself as an active contributor to the information abundancy area. But time for some […]

Continue Reading —›
Design principle two & three

Design principle two & three

Use positive cues & avoid negative cues On the one hand, to create the desired impressions, companies must introduce cues that affirm the nature of the experience to the customer. It is the cues that make the impressions and create the experience in the customer’s mind. On the other hand, unplanned or inconsistent visual cues […]

Continue Reading —›