Our inspiration

Never forget the wild geese

Never forget the wild geese

One of the common problems with brainstorming session is “business blindness“. Business blindness often occurs in teams with people that have worked for many years together. They have problems looking at a situation, problem or opportunity from a different angle, because they are so used to look at it in a certain way. Inviting external […]

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Black Business Model Masterclass

Black Business Model Masterclass

Last week I had the chance to follow the Black Business Model Masterclass from Board of Innovation. Black, because we took a look at several successful illegal business models and got inspired by some criminal organizations. and how they make their money in an innovative way. Purpose? • Understand why business model innovation is important? […]

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How to design meaningful experiences?

How to design meaningful experiences?

The Experience Economy recognizes the fact that consumers no longer expect products and services to only fulfil a function but that also experiences are expected. The business opportunity is thus to capture the premium that consumers are willing to pay for these experiences. While larger companies (the most well-know example might be Starbucks) already include […]

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Unfuzzying the fuzzy front end of innovation

Unfuzzying the fuzzy front end of innovation

From November 1 until 5 JCI Belgium is hosting the 2011 JCI World Congress. Like each year the Congress brings together around 5000 young, entrepreneurial leaders of the future from all over the world, to meet, to exchange and to learn. Closing keynote of the conference? “Unfuzzying the fuzzy front end of innovation by Sara […]

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Streetcombing in Leuven

Streetcombing in Leuven

Where do you find your inspiration? On the internet, in magazines and newspapers, during events,…? We all need ideas sometimes. Somethimes this leeds to stress. But there are several alternatives to get inspiration. However most of those techniques are for ‘inside’ use. But, the best ideas are out there! That’s at least what streetcombing is […]

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Help! I need a good business name

Help! I need a good business name

Ok I made the decision to go into business myself. And here’s already the first obstacle: choosing a good business name! Of course I could name my business after myself and keep it easy. Some say using your personal name adds credibility to your business. But to be honest “Sara Pieters” is not the most […]

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Past, present and future

Past, present and future

As some of you might know Monday was my last day at Flanders DC. Tuesday was my first day on maternity leave. And tomorrow will be… a challenge, a new chapter, a new start…. Today I look back on 5 great years working for Flanders DC as a Manager International Relations: I had the chance […]

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The 6 design principles for meaningful experience

The 6 design principles for meaningful experience

As you could read in one of my first posts “Experience Economy 2.0 is more than just adding an experience to your product or service. It’s about looking at the world from a different perspective, searching for co-creation possibilities and staging meaningful experiences.” This was the starting point to put a light on THE six […]

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Design principle five

Design principle five

Engage all senses The sensory stimulants that accompany an experience should support and enhance its theme. The more senses an experience engages with, the more effective and memorable it can be. Many experience settings are based on visual impressions. The rest of the senses often remain unengaged. Martin Lindstrom’s latest highly acclaimed book, Brand senses, […]

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